His role sits within the Content Partnerships team and is geared towards creating long-lasting relationships with a portfolio of creators and media companies, helping build their success on the platform.
The YouTube expert focuses specifically on relationships with top creators (such as TommyInnit and Ben Foster) in the gaming and sport verticals within the UK.
The day-to-day can range from external partner content strategy and YouTube product adoption, to internal cross-functional meetings with the Marketing, Product, and Sales teams, helping to inform them on key creator stories and opportunities.
He is often the bridge between creators and internal teams, with the expectation that he can keep up-to-date with creator stories, big projects, and collaborative opportunities.