Thursday 10 March  |  10am - 11am | In person

Focusrite Demo A Session 1

EMEA Sales & Education Channel Manager | Diversity & Inclusion Lead

Focusrite Pro’s Will Kent and Focusrite’s EMEA Channel Manager Sam Hayward take you on a journey of the anatomy of an interface. From the history of where it all started for Focusrite to the present day, the duo will breakdown what an interface really is, how the ranges differ from each other, why it’s important to have the correct interface, and how this benefits your music making.


Focusrite Audio Engineering has pioneered professional audio recording technology spanning almost three decades. Focusrite Pro, the company’s professional and commercial division, meets the demands of recording, post-production, live sound and broadcast professionals.

It consists of RedNet, a fully modular audio-over-IP solution, and the Red range, Focusrite’s flagship multi-format interfaces, along with the heritage ISA range of microphone preamplifiers and analogue signal processors. The solutions have been developed to meet the needs of the most demanding applications through a relentless focus on ease of use, quality and reliability. Focusrite is based in High Wycombe, Buckinghamshire, with offices in Los Angeles and Hong Kong

Sam Hayward

After studying for a degree in Music Business and Marketing, Sam joined the Focusrite Group in 2012, working closely with resellers across the UK and alongside the Global Sales Director in supporting the global sales team. Sam moved to a position within the marketing team to head up European Events, overseeing Focusrite’s first attendance at shows such as ISE and IBC and growing the Company’s presence at ADE and Sonar. Sam now oversees Focusrite’s education partnerships throughout Europe as the Group focuses on how it can help to develop the next generation of musical talent and support the establishments they attend.

IMPORTANT: This is open to HE Music students and to get a ticket , please email

This session will take place in Studio 3, Metronome.