NUEL (formerly the National University Esports League) was founded in 2010 by Loughborough undergraduates and now hosts the largest UK and Ireland university tournaments with Amazon UNIVERSITY Esports; it supports hundreds of university society events across the country, and develops student talent who are now working throughout the esports industry. GGTech is a technology company with projects related to videogames, esports and education.
In the esports area, GGTech is one of the largest companies in the Spanish-speaking world and the largest in university competitions throughout Europe. NUEL and GGTech work together to deliver the Amazon UNIVERSITY Esports Masters European Series, a collaboration with, you guessed it, Amazon!