Beth Cherry has over eight years of experience in streaming and strategy, starting her career at NME before becoming a streaming executive at indie label Eleven Seven. She went on to head up streaming at Parlophone (WMG), leading campaigns for every artist on the roster—including global names like Coldplay, PinkPantheress, and Gorillaz—before becoming Head of Streaming UK at Venice Music. Now running her own consultancy, she partners with a range of different artists across streaming and artist development, whilst also working with companies like Chartmetric.