Thursday 6 March  |  12pm
C502, DMH

Michon Creative

Creative brand agency

From strategy to brand creation, expect top tips and real-life examples from two leading experts with a global portfolio.

About

Beth Michon and Trevor Ede steer the strategic and creative direction of Michon, a Nottinghamshire-based brand agency with over 40 years’ of experience in shaping brands that deliver measurable success. In this talk, they share what it’s really like to work in a creative agency, from the diversity of roles and day-to-day processes to the exciting challenges of brand-building. They provide insights into different career routes within the industry, offering valuable guidance for students looking to break into the field.

With a forward-thinking approach, the talk also explores the impact of AI on the industry and the importance of communicating sustainability effectively. Using real-world examples from their recent projects, they highlight how brands are evolving and how young designers can position themselves for success in an industry that demands innovation and commercial impact.

Beth Michon – Strategy Lead

Beth is a commercially minded brand strategist who has worked with brands such as E.ON, BT, Uniper, and Macmillan. Alongside leading client projects, Beth plays a key role in shaping Michon’s future – upholding the high standards and creative culture that define the agency. A conscientious leader, she has a proven track record of implementing strategies that keep Michon competitive and one of the best agencies to work at in the UK.

Beth Michon

Trevor Ede – Creative Director

With 25 years’ of experience and a degree from Coventry University, Trevor plays a key role in guiding the creative team at Michon. Specialising in brand creation, development, and art direction, he has worked across multiple sectors, including, Retail, Energy, Finance, and Construction, spanning both B2C and B2B markets.

Compulsory groups: HE Graphics.

This session will take place in C502.