Beth Michon and Trevor Ede steer the strategic and creative direction of Michon, a Nottinghamshire-based brand agency with over 40 years’ of experience in shaping brands that deliver measurable success. In this talk, they share what it’s really like to work in a creative agency, from the diversity of roles and day-to-day processes to the exciting challenges of brand-building. They provide insights into different career routes within the industry, offering valuable guidance for students looking to break into the field.
With a forward-thinking approach, the talk also explores the impact of AI on the industry and the importance of communicating sustainability effectively. Using real-world examples from their recent projects, they highlight how brands are evolving and how young designers can position themselves for success in an industry that demands innovation and commercial impact.